GYB: The 3 things we are most passionate about

We are passionate about 3 things at GYB. These 3 things drive every thing we do around here, every single day.

  1. Youth empowerment
  2. Reduction of unemployment
  3. Wealth Creation

Youth Empowerment

Everybody has the potentials inside them to do great stuff. They just need someone to point them in the right direction.

We want to empower youths, training them and helping them to acquire the skills that will make them relevant economically in today’s world.

Reduction of Unemployment

There are millions of people unemployed and many others that are underemployed. None is a good place to be.

Empowered youth will play key roles in reducing unemployment in our society.

We want to reduce unemployment by

  • Encouraging people to start a business offline or online.
  • Exposing job seekers to the world of digital jobs, so that they can work as freelancers online.
  • Helping business owners to rapidly grow their business, so that they can employ more hands.

Wealth Creation

Empowered youth creating value and reducing unemployment will create a wealthy network. A network of wealthy people that can effect real change in the larger society.

We are not just interested in making money, we believe that we are responsible for shaping a value system that will ensure we continue to make progress at a collective level.

This is our end-game it would seem.

These 3 things gets us out of bed in the morning.

This is GYB.

The time we nearly gave up on a client project

This week I nearly gave up on a client project, we were close to calling them and canceling the job, however this was no ordinary client. This particular client is a big fan of our work and always ready to put in a word for us, vouch for us and stand up for us anywhere.

Let’s just say it was not going to be easy to turn them down.

The Challenge

The challenge started when 2 members of our team quit suddenly. We simply turned up to work and found ourselves in a bad position of having to forge ahead without these guys.

We had so much to do with our little resources. It was time to re-appraise our capacity and try to streamline our resources so that we could deliver value to the few clients we had.

Taking a stand

I weighed the pros and cons: it takes forever to build trust and a few seconds to shatter everything. It made no sense to disappoint this client at this point, we would just be setting our own house on fire.

How it turned out

Once we made the decision that we would not give up and committed to get the job done instead, it was amazing how things stated working out sharply. I guess all the obstacles we saw before where not as real as we thought it was.

We got the job done and the relationship is still intact.

You see, business is all about relationships my people. If we called and canceled the job, we would have done a lot more damage than good to our business.

A simple way to exempt yourself from Nigeria’s economic recession

economic-recession

Let’s leave the complicated economic matters for those elected or paid to handle it and let us pan our focus back to where it really matters: our wallet.

Your energy should not be wasted on endless arguments at the news stand, now is not the time to debate who really crippled our economy. Waste of time.

Let’s look for a way we can handle the development effectively.

A simple way to take yourself out of the current economic hardship in Nigeria is by repositioning yourself to do business on “international waters”.

International waters of course refers to the Internet.

It is no longer enough to tell people to go learn skills like carpentry, bead-making or tailoring. If you setup shop locally, you are still open for patronage by broke civil servants. That will probably not work out so fine.

You need to setup shop online. You need to setup shop on the internet.

You can live in Nigeria and yet attract and service clients from different parts of the world. You can live in Akure, South-Western Nigeria and you top clients are all outside the country, in places where there is no recession.

This things are not restricted to only tech services. I met a fish farmer last month that although based in Ibadan, South-Western Nigeria, told me that he has customers abroad and infact, he helps a grocery store in the USA to source for Nigerian food ingredients.

To survive the drought coming upon Nigeria, our homeland: start thinking of how you too can take your business and place it online.

That is a more productive use of the time.

This post originally appeared on The Morebise Post

How to market your business using Whatsapp

I dont know about you, but Whatsapp is the app I use the most on my phone. Many people are also like that. All day sending and receiving messages on that platform.

whatsapp_marketing

Whatsapp has gone far beyond just personal messages, it is now a great avenue for business owners to interact with their current clients/customers and connect with new ones. I have been using Whatsapp as a key part of my business marketing mix since November 2014 and I have derived a lot of benefits from it.

I now joke that my mobile phone is my office and my power bank is my standby generator. (Only Nigerians will get the joke. Its ok if you don’t get it!)

1. Be explicit about Whatsapp

The first thing you need to do is to make it clear that your business services are available over Whatsapp. Do not shy away from it.

You want people to know that if they message you on Whatsapp, they are not disturbing you and you have to create a warm and welcoming feel to the whole thing.

You could set some rules like saying you only respond to business enquiries within office hours for example (Within office hours? Yes, Whatsapp is now YOUR OFFICE, you get?). This can be done inorder to protect your free time and create space to handle other things. Nobody should be chained permanently to a device.

Your Display Picture (DP – the little image of who you are chatting with) is your billboard, gone are the days of putting up your pictures or your friends or your food or your cat or your… you get the idea. You need to get a graphic designer to create a wonderful logo or graphic image you can use for your DP. (We can help with that.)

Whatsapp DP for Zabarsms.com offering a special promo.
Whatsapp DP for Zabarsms.com offering a special promo.

Make something that will display your business services and put up as your DP. If Whatsapp will be your marketing platform, you might as well decorate it.

2. Build a list

There is a feature on Whatsapp called broadcast lists. This allows you to easily send messages to lots of people at once.

Make a broadcast list with your contacts and customers and clients, when you get new customers, add them to the list. Once you start this, people will start sending you contacts of people who they feel would be interested in your business services.

3. Send messages to spark conversations

Once you have completed steps 1 and 2 above, next thing is to send messages. Yes, send out a broadcast.

What can you say?

  • Talk about your business services
  • Share tips and advices about what you do
  • Give special bonus and offers strictly for your Whatsapp people

The essence of the message you send out often is to remind people you exist and are open for business. You want your messages to actually be useful to the people who are going to read it.

I have a Whatsapp (and SMS) based operation that we use to help people find products and services around them. People can message us between 9AM – 3PM about anything they want to buy like laptops, tablets and phones and we help with recommendations and purchase. The best products at the best price.

You can check us out, just message 08066190194 (Jamsa) on Whatsapp.

If you would love further tips, fill the form below for more Whatsapp marketing tips.

The age of freelancing and side business

A new wave of freelancing is here, one that excites me.

With the advancements made possible by smart devices: phones and laptops connected to the internet, freelancing suddenly looks like something that could empower lives.

Anybody can now freelance on the side. Working a free spare hours every evening and getting paid.

For example, a teacher that loves teaching kids but despises the low pay can easily boot up a new life as a Website developer, making websites for people at nights and weekends. Over time, the web developer by night will be paying the bills while demanding little of his time.

Anybody working full time anywhere can boot up a side gig, selling stuff online. You can setup your own website or use a marketplace. With a few clicks on your phone, you can quickly monitor orders and dispatch goods after confirming payment.

All you need is a website and some clever automation that keeps things running.

I think any full time staff anywhere that doesn’t have a little side business going online is cheating herself. You can explore our articles about making money online to see learn more about how this can be done.

How to make money online

Getting ready to make money online

Anyone anywhere can make money online. There is little or no doubt left as to whether money can be made online; rather the question is HOW? What are the steps to actually making money from the internet?

The whole scope of making money online can be broad and overwhelming for the newbie, especially due to scammers and get-rich-quick schemes that promise overnight riches and fail to deliver on their promises. This calls for caution so as not to fall victim.

The very first thing to do if you will make money online is that you must not start thinking making money online is easier than making money offline. You must be ready to put in as much effort as you would put into any other business.

So, then if you realise that making money online is equivalent to running a business, you must be ready to invest the capital and sweat needed to build something concrete. The reason people feel it’s easy to make money online is due to the lower costs of doing business.

They fail to realise that there is a big difference between “easy” and “cheap”. You will hear stories of how people make up to =N= 10, 000 by simply helping businesses to send out a tweet to their own followers. What they will not tell you is how long it took such people to build up a following on Twitter – hours of sweat!

“Cheap” is setting up a Twitter account for free, but tweeting regularly and getting followers is not “easy”. You have to put in effort.

To get started, you absolutely need a laptop computer and a mobile device that is internet enabled.

You need to know the basics of how to operate the computer system and how to navigate the internet. These are the basics if you will make money on the internet.

Making money online can be simplified into creating value and/or connecting people and making some money thereby.

Connect information seekers with information

Everyone out there is looking for information, you can create a blog website to provide that information.

You will have to look for a niche; a specific subject you would love to provide information about, it could be about anything!

It could be about:

  • Relationships and dating
  • UTME past questions
  • Post-UTME information
  • Recipes
  • Job vacancies
  • Anything you love!

The only caution is that you should look for a niche, a specific subject, don’t do general topics that is already covered well by some other people. On the other hand, whatever you are settling for should have the potential of attracting at least 1, 000 people. The audience needs to be large enough before you can make any money from them.

This is one of the most popular ways by which people make money online.

You start by creating a blog (you can even start with a free blog) and then start posting information on it, once you have built an audience, you can sell products to them or serve them adverts or both. For example, a blog about admission into Nigerian universities can sell post-UTME materials to its loyal readers.

If you need proof that this thing works, look no further than Linda Ikeji, she runs a popular blog and makes a lot of money from adverts.

To get started, head over to blogger.com or wordpress.com and create a free blog. Better still, in order to get a professional looking blog, you might engage the services of a web developer to build it for you.

Our friends at CloudPitcher might be able to help.

Create a marketplace, connect buyers with sellers

There are lots of sellers around you (offline and online) who need more customers. What if you could get them more buyers by using social media tools, email list or other related tools?

For a small fee or percentage commission on each sale, you could use your laptop and your existing network to achieve a lot.

Nothing stops you from going around your town to collect real estate listings and publish them online: houses for sale, apartments for rent etc. It is as simple as approaching a real estate agent in your neighbourhood and make them a proposal. Whatever you help them sell, you get paid for it.

Very simple, right?

Create a community

You can create a community online (a forum) to connect a specific set of people. A fantastic example of this is Seun Osewa’s Nairaland forum.

A forum connecting Nigerians and lovers of Nigerian content online since 2005.

There are hundreds more forums that can be created on football, job seeking, relationships, dating, cars, politics, anything! Once again, all you really have to do is think of a very good niche to settle for.

Start a bulk SMS website

A fantastic way to make money online is by running a bulk SMS website, we have a detailed article and ebook about how to start a bulk SMS business in Nigeria. You should check it out.

Making money online is very real, it is not hard, it just takes diligence and some patience to work things out. So, feel free to pick any of the ideas listed here and go run with it.

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Starting an online business can be overwhelming for a newbie that does not really know how to go about it or get started. If you would love more information about online business, sign up below and we would send some materials into your email.

How to Start Bulk SMS Business in Nigeria

You too can start your own mobile marketing business and easily generate a six-figure income online every month.

Go ahead and get started.

>>> You can download this article as a PDF ebook for easier reading experience <<<

Communication is vital to business, businesses and all kinds of organisations need cost effective ways of getting their information across to their audience and in a mobile world, SMS comes across as a preferred medium.

Indeed, SMS is the medium of choice because SMS has a wider reach than any other mobile medium.

Now, looking at the business side.

Every time you get a text message, someone somewhere just made some money.

Every month, text messages worth millions of Naira are sent by bulk SMS providers. The people who sell the SMS units and the people sending the messages are all making money from it.

I am here to tell you that you too can grab a slice of the cake.

Nothing stops you from starting your own mobile marketing company and start offering bulk SMS services to clients.

A lot of wrong information is out there about the bulk SMS business, many people feel the profit margins does not make it worth it. Others feel that the golden age of bulk SMS is over.

I think they are wrong.

SMS is alive and well, people are smiling to the bank every single day and demand for bulk SMS services is actually increasing.

I am going to show you how to build a profitable bulk SMS business and attract clients to use your services.

A bulk SMS business is a great way to make money in this new economy. It has a lot of perks and benefits.

It is a business that augments your present income, allowing you to make extra cash to take care of your daily needs.

It is a business that does not require too much capital to start and does not suck away all your available time.

A student running a bulk SMS business will be able to stop depending on people who only give you money after they humiliate, insult and take advantage of you

This business different from all other kinds of businesses; people are paying you for SMS units not physical goods.

You don’t need any special kind of equipment or a store. There is nothing to store. You get paid without physically exchanging anything while customers go online and enjoy the service.

Bulk SMS units are not perishable and they do not expire. Customers can still pay you for SMS units you bought 10 months ago.

Perhaps you have once thought about starting this business but then stopped because you felt:

“I don’t know how to start a business…and have never started a business before, I can’t do this”

“I don’t have a lot of cash to start my bulk SMS business”

“I don’t know how to build a website… how do I start this business?”

This article will address all these concerns, you will have nothing to worry about.

In no time, you too will begin to receive alert as people start paying every single day into your bank account for mobile marketing services.

I don’t know how to run a business

Starting and running a business is not hard, what you need to know is that running a business is about selling something for higher than you got it.

Tell people about your business and ask them to patronise you.

Manage your money well and try to expand your business.

Running a business is not actually rocket science. Anybody can run a business if you put in the dedication, diligence and work hard at it every single day.

You should look for like-minded people and a mentor that can help you in your business quest.

We have a business community at GYB Nigeria that can help you learn more about business.

How to Start Bulk SMS Business in Nigeria without a website of your own

If you do not have any money for an initial investment, you can still make money from the bulk SMS industry. You can easily become a bulk SMS agent today and help people to send their messages to their audience.

Your potential clients includes churches, mosques, associations or groups. You will also be needed by people planning weddings, burials etc.

The reason your services is still needed is because a lot of people out there are not tech savvy enough to deal directly with a bulk SMS website themselves. Even though I run a bulk SMS website today, some clients still deal with me directly rather than go to the website themselves.

I will confess that these type of clients are the ones that even pay the highest.

What is most amazing is that you do not need a lot of money to start this business, all you need is just to inform people and give them a good price.

This means you would be sending the SMS for them using other bulk SMS portals like ZabarSMS.com for example, but feel free to shop around and look for the best deal you can find.

To get started, all you have to do is:

  • Look for a bulk SMS website that works well (Do the messages deliver on time? How much does it cost?)
  • Create your account (Creating account on most bulk SMS websites is free)
  • Look for clients in your neighbourhood, and start working for them.

>>> You can download this article as a PDF ebook for easier reading experience <<<

How to Start Bulk SMS Business in Nigeria: develop Your own bulk SMS website

Starting a bulk SMS business without a website is definitely possible, but your ultimate goal must be to start your own portal.

There are about 3 major ways you can make BIG money with a bulk SMS website:

  1. Individuals will signup at your portal to buy and send SMS to their family, friends and other contacts. These are your “Personal Users”.
  2. Organizations, companies and churches will signup to buy and send SMS to their members. These are your “Group users”.
  3. Resellers (People who also want to own their own BULK SMS portals) will pay you huge money to sign them up and they will start to buy SMS units in Bulk from you and sell to their customers. These are your own “resellers”.

The cost of developing your own bulk SMS website will vary based on your developer. To get a decent website, you should be ready to spend at least =N=35, 000 to =N= 50, 000.

I need to warn you to run away from people claiming to give you a bulk SMS website for =N= 5,000 or =N= 10, 000. What they give you is merely a reseller account hard-wired to their own platform.

They use pirated and hacked software for your website and you end up been liable to be hacked.

The most important feature of your bulk SMS website is that you must be able to change your bulk SMS gateway at any time. This allows you to avoid vendor lock-in.

A lot of people have been bitten by the vendor lock-in menace, you would do well to avoid it.

What you need to develop your bulk SMS portal

 Domain name and web hosting will cost you at least =N= 10,000. Your domain name is the address of the website e.g ZabarSMS.com

Your domain name should be short, try not to make it longer than 11 characters. Shorter is better.

It is also a good idea to include SMS in the name of the website as that makes it easier when you start marketing it.

Joomla installation and setup. Joomla is an open source content management system running on PHP and MySQL. There are so many content management systems in the web industry, however there are three most popular ones which are WordPress, Joomla and Drupal. Every CMS is easy to learn. Joomla is a free software that will power your website, you can actually set it up yourself or get a professional to sort it out for you. You will also need to get a good looking theme design for the website, your website needs to look unique and it should be easy to use.

SMS Portal Creator plugin. You will need to buy, install and setup the SPC plugin from smsportalcreator.com that will convert your Joomla site into a bulk SMS website. This plugin is sold for around =N= 15,000 (SPC4).

Bulk SMS gateway. After the website is up and running, you simply need to connect to a SMS gateway and you are ready to roll. There are couple of places to get your premium bulk SMS API. These companies have direct connection and link with all the GSM operators in Nigeria and other countries.

Do your research and look for the best deal.

What you need from your bulk SMS API provider:

Reliability: the gateway must always deliver, do not go for cheap gateways that do not work well or promise 80% delivery. It is better to be expensive and reliable than to be cheap and ineffective.

People paying you expect good service, not excuses. Deliver on your promise to provide bulk SMS services every time.

Excellent client support: The Company must always be available to take your questions and help out any time the need arises.

Competitive pricing: The SMS units must be well priced and do not agree to any deal that stipulates your units will expire (it is a prank they love playing, don’t fall for it)

I welcome you to use our bulk SMS API at ZabarSMS.com, the deal I offer you is to buy 50, 000 SMS units at just =N= 1.30/unit (Which works out to =N= 65, 000). On our portal, 1 UNIT = 1 SMS.

If you sell at =N= 1.60/unit to your own users, that is 30k profit per unit. You will also be able to even sell for =N= 1.80 to people not buying as many units.

If as a reseller, you want to buy less than 50, 000 units, we sell for you at around =N= 1.4/unit.

After integrating your SMS provider’s API, it’s now time to start marketing your bulk SMS website.

Package yourself for excellence

There are so many bulk SMS providers out there and even though I am convinced there is room for many many more providers, it is worth it if you invest in standing out of the crowd.

We recommend that you walk into any office of the Corporate Affairs Commission and register a nice business name.

When you finish the registration and have gotten your CAC certificate, go to Tax office to obtain your TIN (Tax Identification Number). With your CAC certificate, TIN, ID card, utility bill, walk into any bank and open a corporate account.

90% of clients are pretty sceptical about paying into a personal account. They see your business as a childish thing. Some big companies or churches will like to pay in Cheque instead of cash. And you cannot deposit a cheque into a savings account. You want to give an impression that you are not a “me too bulk SMS portal” but a business owned by a corporate entity.

Just make out time to package your business. Packaging matters. Unless you want to do hit and run business.

Isn’t the difference between kpekere and plaintain chips PACKAGING??

The truth about pricing

There are some novice in this business that charge ridiculously cheap prices in order to get customers. It doesn’t make any sense to do that.

Serious users are more interested in bulk SMS they can always rely on at a good price.

We can raise our prices today and our clients will not mind because they know they can always rely on us. A lot of our current clients signed up after their former SMS providers messed them up.

So, make your pricing moderate. Not too costly and definitely not too cheap. Be sure to configure your portal send SMS at 1 unit. Clients hate it when they will have to do unnecessary calculations. They just want to send SMS, they should not need a calculator.

They want 1000 SMS units to send SMS to 1000 GSM numbers as long as the SMS is 1 page.

Instead of making your unit for 80kobo and then make 1 SMS to deduct 2 units, which in essence, you are selling at 160kobo. Why not just spell it out that you sell SMS at =N= 1.60 and 1 unit is equals to 1 SMS?

A lot of people feel scammed after signing up and then discover that you have twisted billing.

How to Start Bulk SMS Business in Nigeria: Marketing your bulk SMS website

After setting up your portal, it is time for serious work. Setting up your bulk SMS portal can be done in 1 day, all the setup and technical aspect of this business is barely 5% of the work involved.

Marketing your bulk SMS website is the major work.

You must be ready to work hard, investing your time and your money into growing the business.

You need to advertise your bulk SMS business like mad.

Start small, tell everybody you know about the bulk SMS website. Send out broadcasts online: Facebook, Whatsapp and BBM. These goes a long way.

It turns out however that offline marketing is more profitable than online marketing. (This is a secret, don’t tell anybody!)

One of the best ways to promote your bulk SMS website is by making handbills and then distribute it massively.

You need a professional graphics designer that can handle the design, do not use an amateur.

You can start by designing a one color handbill.

Keep the design simple and straight to the point. Make sure that your website and phone number are clearly typed in bold. Don’t overkill it.

Sharing the Handbills

You can get one or two persons (friends or family members) to help you share the handbills. Take your handbills to shopping malls and give out to people.

You can even go to any bank and attach a copy of the handbill at the driver side door handle of every car parked at the bank. You must be ready to shove your business down people’s throats. You can also place the handbills at computer centres, pharmacy shops, and hotel receptions.

You can also go to big churches and share your handbills there.

Programme Sponsorship

If you have some bigger marketing budget, you can try programme sponsorship. It is all about finding events (conferences, workshops, seminars, conventions, weddings, church harvest, etc) that you can support by printing some copies of a jotter which will be given out free to all the participants of the event.

You print the jotter and then advertise your business on the back cover of the jotter.

Conclusion

The bulk SMS business is a lucrative venture you can setup and it will be making you money every day.

Sometimes, we need to have like-minded people around us to help us push through in our work.

I would encourage you to join our GYB: GROW YOUR BUSINESS community. GYB was created to empower people with knowledge, information and ideas that will create opportunities for growth.

Join us on Facebook: facebook.com/groups/gybnigeria
Visit our website: gybnigeria.com

>>> You can download this article as a PDF ebook for easier reading experience <<<

If you love to get started in this lucrative business, contact the author right away thorugh this phone number: 07032035625.

Why everyone should start an online business

More and more people are now starting and running online businesses. So much noise and hype out there that it becomes risky to dive in for fear that it could just be empty noise without much substance.

Perhaps you have decided that you would love to make some money this year and you want to know whether you should try your hands at an online business. This article is for you.

I will explain what an online business is, explain what you need and explain all the lovely benefits you will enjoy.

What is an online business?

An online business is simply a business you run within the digital space. It is a business whose centre of operations is online – on your laptop or tablet or smartphone.

Online businesses are becoming popular because it is cheaper and easier to setup than offline businesses.

There are very many ways you can make money by working on the internet, let me quickly list a few:

  • Run an informative site or resources site that generates money for you through advertisements
  • Build an app or website that helps people save time or money and charge them for using it
  • Provide professional services to clients around the world (as long as they speak your language)
  • Generate client leads for offline businesses
  • Sell other people’s products and earn a commission for each referral

In fact, you can think of any existing business and take it online and make your own money.

What are the benefits?

Starting an online business is cheap

Many people (including myself) started their online empire with less than #50, 000. In fact, if you are computer savvy you can get started with #10, 000.

If you are starting an offline business, you would need a lot of money to rent a good business location and furnish it to taste.

Starting an online business would need you to buy a domain name and rent website hosting space. These 2 items would cost you around #10, 000 for starters. After which you can pay someone to build a website for you or you can make a website for yourself by using WordPress and a good-looking free theme.

Once setup, you start building your audience and then sell your products or services to them.

The possibilities are endless and you can start with very little money.

You own your time and can choose your location

The best thing about running a business online is that you can choose your working hours and you can setup in any part of the world you like. In fact, many people who work online love traveling around the world and catching their fun while they work.

A life you can never enjoy if you work 8AM – 5PM, Mondays – Fridays.

Stuck in traffic every day, taking orders from the boss, waiting on your pay check and asking for permission to take your holiday is not the only way to live life.

Even if you are fully employed somewhere, you can still have a side business online that will take only a few hours of your time. A lot of online businesses can be setup to run themselves and you just have to check in on it every now and then.

If you can operate a computer, connect it to the internet, and use social media services like Facebook, you should be involved in an online business.

If you would love to make some money online, just go and do it!

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Starting an online business can be overwhelming for a newbie that does not really know how to go about it or get started. If you would love more information about online business, sign up below and we would send some materials into your email.

Making Money in 2016 (Free ebook download)

Everybody either wants to make some more money or they are lying. Money is important and we must not feel guilty about making money… If you are ready to make money in 2016, ready to hit the road and make something serious this year. We are here to help.

A lot of money will be made this year, do not miss out.

If you will be making money in 2016 and not just stumbling around, you will need to learn how to go about it. You cannot just start running around without knowing what you are doing to make money in 2016.

We have made a FREE ebook to share money making tips, tricks and ideas with you. You too can make money in 2016.

Making Money in 2016: get started